Tom Hanks AI dental – Tom Hanks has taken to Instagram to alert his 9.5 million followers to an unauthorized use of his likeness in a dental plan advertisement. The Academy Award-winning actor made it clear that the ad featuring an artificial intelligence (AI) version of himself was entirely fake and had been created without his consent.
Tom Hanks AI dental – it’s a fake
In his Instagram post, Hanks shared a screenshot from the ad, featuring a computer-generated likeness of himself, with a warning:
“BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”
Hanks, known for his roles in numerous iconic films, including Forrest Gump and Cast Away, has previously voiced concerns about the growing influence of AI in the entertainment industry. While he has participated in digitally altered versions of himself for movie roles, this incident highlights his unease with the unchecked use of AI for commercial purposes.
During an interview on a podcast hosted by British comedian Adam Buxton earlier this year, Hanks discussed the impact of AI on the industry, stating,
“We saw this coming. We saw that there was going to be this ability to take zeros and ones inside a computer and turn it into a face and a character. Now that has only grown a billionfold since then, and we see it everywhere.”
Hanks went on to express concerns about the legal implications surrounding the use of one’s likeness in AI-generated content. He explained that discussions within industry guilds, agencies, and legal firms were ongoing to establish the legal rights associated with individuals’ faces and voices in the context of AI and deepfake technologies.
The actor also raised the possibility that AI could create perpetually young versions of him or any other actor, presenting both artistic and legal challenges.
“I could be hit by a bus tomorrow, and that’s it, but performances can go on and on and on and on. And outside of the understanding that it’s been done with AI or deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality,” he cautioned.
The issue of AI’s impact on creative industries recently came to the forefront during the US writers’ strike. Concerns about unchecked AI’s potential to replace human creativity led to the Writers Guild of America agreeing to restrictions on AI use in film and TV in their latest agreement with the Alliance of Motion Picture and Television.
While the writers’ strike concluded, the actors’ union, Sag-Aftra, remains on strike, citing concerns over pay and the unauthorized use of AI-generated likenesses as key issues. It is hoped that the recent agreement between writers and producers may help resolve the actors’ strike and pave the way for more comprehensive guidelines on AI use in the entertainment industry.
Meanwhile, Tom Hanks is set to appear in the upcoming film “Here,” where he will portray younger versions of his character using Metaphysic’s AI technology. The company claims it can create high-resolution, photorealistic faceswaps and de-aging effects in real-time, eliminating the need for extensive post-production work. The ethical and creative considerations surrounding such technology remain a significant point of discussion in Hollywood and beyond.